Hartford Design created a modern, simple logo and packaging designed to emphasize the product and its features and benefits. The “smart tools for paper people” tagline is designed to help people self-identify with that market segment.
The result is packaging that jumps from store shelves in a product category that tends toward mundane, confusingly similar package design.
Hartford Design is a Chicago graphic design and branding firm. We plan, design and deliver brand identity, websites and integrated marketing with clarity, consistency and purpose. Our clients range from startups to nonprofits to the Fortune 100 elite.
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