After Boise Office Solutions completed its merger with OfficeMax, the two cultures were merged together. Hartford Design’s internal communications program improved executive management’s ability to communicate effectively with associates as the company moved forward under one shared vision.
OfficeMax requested a design approach that was more energized and self assured, fitting with their brand attributes of “passionate, innovative and fun.” Hartford Design lead thematic development and design of the MaxFacts associate publication and associate benefits and wellness initiative communications.
The new publication aligned with the OfficeMax brand to assure a unified identity across all communications. Hartford Design recommended a fresh approach to graphics, photography and typography.
We also employed more white space, more impactful use of callouts, headlines and information graphics. The improved design reduced reader fatigue and improved scannability for time-pressed associates.
Articles profiling associates within the company helped strengthen employee engagement. Management was able to communicate expectations, share successes and monitor progress toward goals.
Benefits Communications | Print
The thematic approach of “fit” had a two-fold message. It encouraged associates to take a proactive view of wellness through fitness and also encouraged associates to pick a benefits package with the right fit.
Included in the materials was a “fit tool” that allowed associates to flip through all options and construct the set of benefits appropriate for them. The fit tool was color coded with the various benefit categories.
Benefits Communications | PowerPoint
The materials were embraced company-wide and resulted in higher associate participation in company wellness initiatives and a significant reduction in call volume to benefits call centers.