Summary
As Abbott moved from a big pharma player to a global consumer brand, the annual report continued in its mission to convey the company’s unique “durable growth” investment identity to shareholders. The 2014 Abbott annual report presents a vibrant combination of patient photography from around the world, quick-read information graphics and short essays to tell the company’s story—a mix of global presence, market leadership, trend relevance and a broad, balanced portfolio of businesses that provides both insulation from market volatility and a wide field of opportunities for growth.
Services
Design, Art Direction
Deliverables
Print Annual Report
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