Smart tools for paper people.
Brand Identity & Packaging
MeadWestvaco
Services
- Design
- Writing
- Research
- Project Management
- Art Direction
Deliverables
- Brand Voice
- Tagline
- Templates and Applications
- Package Design
- Brand Vision
Outlink is a revolutionary new series of paper-based personal organizers by MeadWestvaco. Outlink gives business professionals who hate smart phones and PDAs the unique ability to link seamlessly with their Outlook® calendars and address books.
Hartford Design created a modern, simple logo and packaging designed to emphasize the product and its features and benefits. The “smart tools for paper people” tagline is designed to help people self-identify with that market segment.
The result is packaging that jumps from store shelves in a product category that tends toward mundane, confusingly similar package design.
01 Logomark
The logomark depicted the process of connectivity simply and elegantly.
02 Package Design
The packaging was designed for maximum impact. The product features and benefits are treated hierarchically for quick reading.
